Zoneout

We launched Zone Out - A brand to remind people about owning their personal moments. Through frangrance and rituals. My brother started working on this idea. He has a great liking for perfumes (parfumes.) Especially for the ones that lasts long and has good projection (how far the fragrance can go.)

At the time of this writing, there are no commercial products with both qualities. So he wanted to start one. A product that can last long, project well, stay on harsh Indian climatic conditions, stay on day-to-day commutes.

He shortlisted few products and we gave it for testing for fifty people in random. After receiving the feedback we worked on the improvements and finalised two out of four. We then added one more fragance to the final list.

The product is ready to go. But we do not put it as perfumes. We want to give a philosophy to wear it. That is when Zone Out emerged. Initially it was Curse Parfumes with a tag line of ‘It Lasts.’ Due to its dark and negative perception, we did not go for it.

Zone Out suited best for what we personally believe in. We want moments for ourselves. And we also need reminders for it. We have reminders to distract us. Why not a reminder to come back to ourselves. That is where we merged Zone Out philosophy with our fragrances. The frangrances are the reminders to the philosophy.

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